A Human's Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control by Kartik Hosanagar
Author:Kartik Hosanagar
Language: eng
Format: epub
Publisher: Viking
Published: 2019-03-12T00:00:00+00:00
Part Three
TAMING THE CODE
7.
In Algorithms We Trust
Never trust anything that can think for itself if you can’t see where it keeps its brain.
J. K. Rowling, Harry Potter and the Chamber of Secrets
On a beautiful Saturday afternoon in May 2016, on a sunny stretch of road in northern Florida, Joshua Brown, a forty-year-old entrepreneur and technology enthusiast from northeastern Ohio, was sitting behind the wheel of his Tesla Model S sedan. He’d just spent a week with family at Disney World, they had all said goodbye that morning, and he was now driving to a business meeting for a company he had started five years earlier, to help bring internet access to rural areas.
At about twenty minutes before 5:00 p.m., Brown’s car was zipping along U.S. highway 27A when a semi carrying blueberries in the opposite direction pulled into a left turn lane and then crossed the road ahead of him. Reports suggest that the truck driver ought to have waited for Brown to pass, but there was still sufficient time for Brown to slow down.
The Tesla, which Brown had put into self-driving Autopilot mode, failed to register the white truck against the bright sky. Brown himself failed to take control and engage the brakes. The car crashed into the side of the truck-trailer at seventy-four miles an hour, then continued under it until hitting a utility pole, spinning, and finally coming to rest. Brown, investigators believe, was killed almost instantly upon the Tesla’s impact with the truck.
Brown’s death is the first known fatality in a car operating in self-driving mode, and it got a lot of attention in the technology and automobile worlds. Some media commentators and industry analysts had already faulted Tesla for including Autopilot in its cars because the technology was still in beta mode. Others had criticized the company for not doing more to ensure that drivers are actively in control of their vehicles while Autopilot is engaged. Less than a month before the accident, Elon Musk, Tesla’s founder, had promoted a video Brown himself had made of a different Tesla Autopilot experience, wherein the car successfully noted and avoided a truck pulling ahead of it. Now, after the fatal accident, Musk found himself defending Autopilot as a lifesaving technology that, when used correctly, would reduce the overall number of vehicle fatalities.
Most experts agree. In more than 90 percent of conventional crashes, human error is to blame. According to some estimates, self-driving cars could save up to 1.5 million lives just in the United States and close to 50 million lives globally in the next fifty years. Yet in an April 2018 poll, 50 percent of the respondents said they believed autonomous cars were less safe than human drivers. After the Tesla crash, consumers were apoplectic. “This dangerous technology should be banned. Get it off the road. The public streets are not a place to experiment with unproven self-driving systems,” wrote a San Franciscan commenting in a discussion forum. Clearly, people viewed Brown’s death as less an anomaly than a harbinger of things to come.
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Advertising | Consumer Behavior |
Customer Service | Marketing |
Public Relations | Sales & Selling |
Search Engine Optimization |
Influence: The Psychology of Persuasion by Robert B. Cialdini(4572)
The Miracle Morning by Hal Elrod(4391)
The Hacking of the American Mind by Robert H. Lustig(4051)
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini(3942)
Unlabel: Selling You Without Selling Out by Marc Ecko(3449)
Ogilvy on Advertising by David Ogilvy(3289)
Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(3267)
Purple Cow by Seth Godin(3045)
Who Can You Trust? by Rachel Botsman(3013)
Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(2976)
This Is Marketing by Seth Godin(2877)
I Live in the Future & Here's How It Works by Nick Bilton(2817)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2762)
The Power of Broke by Daymond John(2741)
Building a StoryBrand by Donald Miller(2736)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier(2652)
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam(2618)
The Tipping Point by Malcolm Gladwell(2527)
Market Wizards by Jack D. Schwager(2518)
